ASH Attacks E Cigarette Direct

We recently wrote an open letter to the Peninsula regarding their article on the electronic cigarette.

The article in the Peninsula carried blatant mistruths, including the allegation that the electronic cigarette contains 40 times as much nicotine as a regular cigarette.

In fact, when measured per puff, the strongest e cigarette cartridges contains less nicotine than real cigarettes (Source: FDA Commissioned Report).

ASH responded by attacking our company in another letter to The Peninsula.

Strangely, given that ASH is run by a lawyer, they attacked us on the basis of Managing Director not being a scientitist and on the basis that we are a commercial organisation.

At not one point in the whole letter did they deal directly with the issues we raised.

You can see our full response to ASH here:

E Cigarette Direct Response to ASH: ASH is Dodging the Issues

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Related posts:

1. E Cigarette Direct in the News
2. Anti-Electronic Cigarette Campaigner in Whitehouse

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