Okay, let's discuss – what tests has your electronic cigarette had? What quality control do you have? How often do you check your factory in China? Has your electronic cigarette been tested by trading standards – and been proven to contain NO toxins in its vapour? Do you pay thousands of pounds a year for product liability? If your best marketing efforts consists of spamming other blogs, I seriously doubt you can answer positive to any of the above.

Provide advice, yes, inform us about the dangers of smoking, fine, help people quit smoking, great, but dictate how other people should live their lives?

You are so right in pointing out how the reduced risk of this product suddenly lose relevance once addiction enters the picture.

Makes you want to scream out "but you are no longer going to die!!; doesn't that count for something?"