Dumbing Down the Electronic Cigarette Message
I recently read a great article on dumbing down films to reach more viewers.
In essence, the article talked about “how a nuanced, non-judgmental, socially aware drama about the Iraq war” was praised by critics , while the visually spectacular but rather dumb Avatar was watched by the whole world. (See Avatar Shows How Dumbing Down Works).
(I’m not personally knocking the film – dumb or not, I loved it.)
It made me think of our You Tube videos.
Views for these range from about 20 to over 60,000.
And just as with these articles, it is the dumb ones which get all the views.
Here’s a serious extract from our interview with Carl Phillips which had a massive 54 views:
Here, on the other hand, is a joke video which I made in a spare five minutes for April Fool’s day. This one has had more than 60,000 views. Rather worryingly, 80% of people commenting on the You Tube appear to be believe it was serious!
I have to get the next one in – dumb or not, it’s my favourite!
So, the lesson for us e-smokers if we want to get our message across is clear. Forget the interviews, forget the well-researched blog posts. Find a screwy old pair of glasses, put on a silly voice and say something sarcastic. And then blow your head off.
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I wish I could find the video I saw on my space that had this trailer trash guy talking about how stupid e-cigarettes were.
The entire time he was talking about how uncool e-cigs were, he was chain smoking – he must haave lit up three during the five minute rant!
Very smart guy!
You are absolutely right. I used to have one of the top ranked political bogs (I sold it) and sometimes I would just toss things up to rile people up. The site shot to number one in a matter of a few months.
You don’t have to believe what you say. You just have to get people talking. Sometimes, the more they hate you, the better!
You could be right – that video has 180,000 + views now!