According to an email I was sent last night, one of the biggest UK e-cigarette companies is shutting down.
Speculation about The Electronic Cigarette Company has been rife after 50% sales recently, and that speculation proved correct when owner Jason Cropper announced his company was going into liquidation.
The owner denied that the closure was due to the MHRA, blaming the departure of a director. With Jason owning other companies involved with e-cigarettes and with interests in America, there appear to be other reasons for the closure, with some suggesting tax reasons. No doubt the forums will be abuzz with the latest gossip and lots more speculation as to why the company is shutting down!
White Super Replacement
Update: I have just spoken with our engineer, who tells me that NJOY cartridges and batteries are compatible with the White Super. Our atomizers are also compatible, but when used with a different e-cigarette do not enjoy our usual one year warranty. But with a built in atomiser in our new DUO cartridges, there’s no need to buy a separate atomiser!
Tags: the eelctronic cigarette company
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Even were the director not leaving, what sense does it make for two companies to be separate yet trying to both compete and cooperate at the same time?
People will likely try to find little green men or Unicorns hiding in closets but some times common business sense does actually prevail.