A campaign in Portsmouth is telling smokers NOT to quit cold turkey.
Whose funding the campaign? Surprise, surprise, it’s Pfizer, a manufacturer of quit smoking aids.
One problem – pharmaceutical aids, when measured at 12 months, have half the effectiveness of quitting cold turkey.
In fact, according to one study, effectiveness can be low as 0.8% - even when nicotine patches are used continuously for 6 months.
How does quitting cold turkey work out? Research points at anywhere from 3% to 11%.
The Portsmouth campaign, however, argues that cold turkey is the least effective method of smoking.
And with their arguments based on Pfizer research, how can we doubt them?
If they’re wrong, though, they could end up killing smokers who would have quit.
What do you think? Is this a genuine attempt to help smokers – or a cynical twisting of facts to boost Pfizer’s profits?
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[...] DON’T quit cold turkey says big-pharm funded campaign (and why the campaign is wrong) [...]
[...] DON’T quit cold turkey says big-pharm funded campaign (and why the campaign is wrong) [...]

I’m afraid I don’t listen to all these so called campaigners. I did give up smoking ‘cold turkey’ for a whole year, then my father passed away and I started again. It takes will power and determination to give up, that’s if you really want to too. The nurse at my doctors surgery says ‘ don’t try giving up if you have stress in your life, and that comes from a nurse. You are your own person with a mind of your own, don’t listen to these so called people of authority, they probably haven,t smoked a day in their lives so don’t know what it is like for people who smoke and people who want to give up. I love my e-cig and I’m am really pleased with myself for not smoking, that was my choice and mine alone, and no one is going to stop me from vaping, authority can go jump off a cliff for all I care, that’s my opinion and that’s that.
Hi Shiralee
You’re not alone – Jean, our MD, once gave up for 20 years (with the help of acupucture) only to take it up again.