Psychology of E-Cig Debate

Zen and The Psychology of the Vape Debate

“When dealing with people, remember you are not dealing with creatures of logic, but with creatures bristling with prejudice and motivated by pride and vanity.” – Dale Carnegie Why, you might wonder, do people continue to oppose electronic cigarettes when there is so much evidence proving they can help smokers? Surely someone surveying the evidence would […]

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Coolfire IV Giveaway Tutorial

Innokin Cool Fire 4: Giveaway Plus Tutorial

The Innokin Cool Fire 4 is the newest box mod on ECigaretteDirect, and the latest model in the popular Cool Fire series. In this post you’ll find an overview, tutorial – and your chance to win one of these gorgeous devices! The competition has now ended. Congratulations to Bijan who won! Contents At a Glance […]

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Parliamentary report e-cigs

UK Parliamentary Meeting on E-Cigs: A Report

What a shame the UK E-Cigarette All Party Parliamentary Group didn’t write the EU Tobacco Products Directive. I attended a meeting of the group yesterday and there was not a single person who thought the TPD was good legislation, while the value of e-cigarettes was clearly recognised by everyone in the room. While the EU legislation […]

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Why You Cough When Using E-Cig

Why You Cough When You Vape, and How to Stop It!

“You’ve got to try this again, Julia!” I said to our accountant. She’s been smoking for decades, and occasionally mutters about quitting. I’ve been trying her on various e-cigs trying to get her to switch – this time I was trying her on an Aspire Mini Nautilus and iStick, hoping that a more powerful e-cig would do […]

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Eleaf istick tutorial & instructions

Eleaf iStick 30W Box Mod Tutorial & Overview

One of the most frustrating things over the last few months is that while we have been able to sell the Eleaf iStick 30W in our UK shops, we’ve not been able to do so online, either because of supplier restrictions or because we haven’t been able to get enough in stock. And while we’ve […]

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