With Valentine’s day coming up, we have added chocolate flavoured electronic cigarette refills to our site. Click here to check them out out: NJOY Electronic Cigarette refills – chocolate flavoured! We also have three boxes of chocolate flavoured refills to give away. Just leave a comment telling us what you are going to do on [...]

Jean from ECigaretteDirect.co.uk demonstrates just how easy it is to use an electronic cigarette. Watch the video before deciding which electronic cigarette brand to go with! Note that we don’t claim this is suitable for everybody. The NJOY electronic cigarette is for new users and for people who want a no-fuss cigarette which they can [...]

I was talking to a new customer the other day on the phone, and she told me: “I am paying £6.50 a pack of cigarettes now, and at the current price on your website it’s going to cost me less than five days worth of smoking to try out your alternative.” She’s one of dozens [...]

As we recently announced, NJOY have won a second court victory over the FDA in its battle to sell electronic cigarettes in the US. Yet anti-smoking groups with competing financial interests have spun the court judgement to be a disaster for public health. Which is strange, for judges in both cases have agreed with scientists [...]

Yesterday NJOY won the right to continue marketing electronic cigarettes under tobacco regulations. (Read the judgement from the Courts of Appeal here.) If NJOY had lost their court battle with their FDA (which argued that e-cigarettes should be marketed as drug delivery devices) hundreds of thousands of Americans could have either returned to cigarettes or [...]

NJOY wins appeal case in the US! In what is a huge victory for NJOY and the electronic cigarette industry, an American appeals court have regulated that the electronic cigarette can not be regulated as a drug. Regulating it as a drug would have meant an effective ban on the device as it went through [...]

Beating the unmatched warranty We are quite friendly with ECigaretteNational, an American electronic cigarette company. I like some of the work they have done in defence of the e-cigarette – they have provided us with information and we have linked to them in the past. However, I can’t help noticing (or commenting upon) their claim [...]

Top electronic cigarette products (by sales) from May 2010.

When we read the MHRA consultation document we were interested to note that they used the FDA press release (which  stated that electronic cigarettes contained toxins) as a justification for reclassifying the e-cigarette as a medicine. “We know, from work done by the Food and Drug Administration in the United States, that laboratory analysis of [...]