About Us
About The Staff | Our Priorities | About the Product | About the Company
Jean: Managing Director and Co-Founder
A smoker for twenty years (you can read about her struggles to give up on our blog), it was Jean who recognised the potential of the electronic cigarette - long before the device achieved its current popularity. After horrible experiences with nicotine patches, when her arms became inflamed, she loved the thought of an alternative smoking product which looked and felt like an cigarette - but without the same awful tobacco properties.
You can see Jean on our movie Electronic Cigarette Research Report.
Read more about Jean Rasbridge.
James: IT/Online Marketing Director, and Co-Founder
Our IT director, James is responsible for the website, blog and for the shopping cart. He made the original version of ECigaretteDirect, and has also made most of our movies about the e-cigarette - from a take off of an anti-smoker to enjoying a beer with an electronic cigarette.
You can see James on our movie The Mini Cigarette.
Read more about James.
Mike: Customer Relations Manager
Mike started his career as a Welsh Farmer - and an engineer! Life revolved around managing his South Wales farm with his brother and keeping the machines going at a factory. Moving on from this, Mike has had his own company selling specialised mobility equipment, and also had a loft conversion company. His technical background makes him ideal for explaining how the e-cigarette works (which is why we will probably put him on the phone to you if you ring us with a question we can’t answer!), and his patience is a valuable asset to our busy company.
Siska: Distribution Manager
Trained as a lawyer, Siska has an eye to detail that makes her ideal in her role in charge of stock and distribution. Unlike most of the staff, though, Siska is not an ex-smoker - she did smoke once, but the cigarette made her cough so much she stopped immediately.
Our number one priority:
Customer service and satisfaction is our number one priority - and a priority which is far more important than marketing. We believe that when you are happy with our service, our business will grow naturally through your recommendations.
NJOY the quality alternative!
NJOY is the leading brand of electronic cigarette today. That means:
- unannounced spot checks on the factory to ensure quality
- expensive independent testing to ensure safety
- zero toxins in the vapour (source: Independent Lab ANALYZE)
- latest American technology
- a one year guarantee on all NJOY products - a guarantee other UK companies just can't afford to give.
About the Company
E Cigarette Direct have been supplying the electronic cigarette to customers since 2008. In that time we have shipped to the Middle East, Australia, New Zealand, America, Canada and much of Europe. We are a small company, which means that:
- we have time for you.
- when you have problems, you don't get automated replies with your name inserted by a computer programme into an email - you get the personal attention you need.
- unlike some other companies, both large and small, it is easy to get in contact with us: you can either telephone Jean on 01792 391223 or email us on support@ecigarettedirect.co.uk and we will give our immediate attention to any query.
E Cigarette Direct is a member of ECITA, the electronic cigarette association. View our certificate of excellence!
Read what our customers say about us!






