Health and Safety


Product Testing | Scientific Opinion | Research


Certification, Testing and Regulation



Testing: Random samples or our eliquid are sent to UK government approved laboratories and to the UK Electronic Cigarette Industry Trade Association (ECITA) for testing for nicotine accuracy and for existance of impurities. Our UK eliquid is also tested for nicotine accuracy in our in-house laboratory by a qualified pharmacologist. 

ROHS: HALO products have been certified by UK ROHS (Restriction of Hazardous Substances Directive) and have undergone testing in the UK. Each batch of batteries also undergoes in-house testing to ensure overcharge protection is working correctly. 

ECITA: ECigaretteDirect is regulated by ECITA, and has undergone ECITA's strict biannual audit.

CE: CE approval has been acquired to ensure that the HALO e-cigarette conforms with the essential requirements of all applicable EC directives. 

Scientific Opinion


Michael SiegelProfessor Michael Siegel, associated Professor at the Boston University of Public Health

Quote: "Inhaling nicotine cannot be nearly as dangerous as inhaling nicotine plus thousands of other chemicals, including more than 40 carcinogens."


Tobacco Analysis Blog

Carl PhillipsProfessor Carl Phillips, former Professor at the University of Alberta, and researcher in the field of tobacco harm reduction.

Quote: "I think there's absolutely no doubt that it [the e-cigarette] is a safer alternative to regular cigarettes."


Carl Phillips Interview
Carl Phillips on You Tube

David Sweanor

David SweanorFormer advisor to the WHO on tobacco control.

Quote: "If there is anyone who believes cigarettes are no more hazardous than e-cigarettes I’d recommend a remedial course in basic sciences."


David Sweanor Interview

Murray LaugesonDr Murray Laugesen, Former principal medical officer in the New Zealand department of health and winner of a WHO medal for work in the field of tobacco control:

E-Cigarettes are "harmless: inhaled or exhaled."



 The following represents a small sample of the huge amount of research that has been done into ecigarettes. 

2010 Siegel and Cahn Study: This 2010 study concluded that “...they [electronic cigarettes] are undoubtedly safer than tobacco cigarettes.” Read more.

2009 NJOY Analysis (carried out by Professor Thomas at independent lab Analyze) concluded: "based on the vapor analysis, it is my conclusion that TSNAs do not pose a health risk to the users of the electronic cigarettes distributed by NJOY.”

2009 User Survey: Our user survey, conducted in conjunction with the University of Alberta, found that over 90% of users felt healthier after switching to e-cigarettes. Improvements in ability to breath, do exercise, sense of smell and sense of taste were also noted. See all graphs.


Health New Zealand Study: "[The E-Cigarette] is very safe relative to cigarettes, and also safe in absolute terms on all measurements we have applied." Read more.



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