ECigaretteDirect Response to the MHRA on the proposed regulation of Electronic Cigarettes as medicines
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Contents
Gower Enterprises Ltd response to the MHRA consultation document.
Gower Enterprises Ltd is the owner of the website ECigaretteDirect.co.uk, the UK distributor of the NJOY brand of electronic cigarettes. NJOY, Inc. have very strict quality control procedures in place, and have independent test results from a leading USA laboratory showing the product is toxin free.
Position
1. Unfair Competition
2. Viable Alternative to Cigarettes
3. Use of the Electronic Cigarette
4. EU Guidelines
5. Reasonable Regulation
6. Consumer's Rights
7. Time Scale
8. Lack of Justifiable Reason
9. Unfair Exemption
10. An Alternative Solution
E Cigarette Direct is the UK based online retailer of the NJOY electronic cigarette. E Cigarette Direct has a strong interest in promoting research into the electronic cigarette and tobacco harm reduction, and you can find interviews with doctors and scientists on its website as well as summaries of recent research.