6. Consumers' Rights
Related Links:
ECigarette Direct Response to MHRA Proposal to Regulate Electronic Cigarettes as Medicines
Adding any restrictions on a product imposes on the rights of smokers, consumers and the public. Given that electronic cigarettes are a viable alternative to cigarettes (see point 2 above), the public should have the right to buy these products without being labelled as 'sick' in order to do so.
E Cigarette Direct is the UK based online retailer of the NJOY electronic cigarette. E Cigarette Direct has a strong interest in promoting research into the electronic cigarette and tobacco harm reduction, and you can find interviews with doctors and scientists on its website as well as summaries of recent research.