ECigaretteDirect Position on the Proposed Regulation of Electronic Cigarettes
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Position
While Gower Enterprises Ltd agrees that effective regulation is necessary, it also believes that the electronic cigarette should be regulated as an alternative to smoking, and not as a medicine.
To that effect, we propose that an alternative regulatory framework be implemented under which Trading Standards can operate and which will ensure the safety of the devices.
Current timelines for the application for the device to become a medicine (two weeks) are not feasible, and may represent an attempt by the MHRA to ban the device in favour of nicotine cessation aids, due to the close relationship with the pharmaceutical industry as identified by a 2004 Parliamentary Select Committee. 1
Gower Enterprises is committed to working and co-operating with whomever is necessary in order to ensure the effective regulation of electronic cigarettes
1 House of Commons Select Committee The Influence of the Pharmaceutical Industry http://www.publications.parliament.uk/pa/cm200405/cmselect/cmhealth/42/42.pdf
E Cigarette Direct is the UK based online retailer of the NJOY electronic cigarette. E Cigarette Direct has a strong interest in promoting research into the electronic cigarette and tobacco harm reduction, and you can find interviews with doctors and scientists on its website as well as summaries of recent research.