5.Reasonable Regulation
Related Links:
ECigarette Direct Response to MHRA Proposal to Regulate Electronic Cigarettes as Medicines
NJOY and Gower Enterprises Limited welcome reasonable regulation. Having invested a large amount of time, research and money into the quality and safety of their product, NJOY would like the industry's less responsible companies producing inferior and untested items at cheap prices to either leave the industry or compete on a level playing field. Such regulations should set a minimum standard to which companies must conform to gain approval, and presently this should come under the auspices of Trading Standards, who regulate the rest of the tobacco product industry. We understand that industry expert Katherine Devlin is suggesting guidelines for a minimum standard to be regulated by a dedicated tobacco regulation authority, and in principle we support this approach.
We suggest that the sale of electronic cigarettes as a recreational device be limited to adults over the age of 18 to bring them in line with the sale of tobacco. Suffice to say, we do not believe it would be appropriate to classify our products as tobacco products or medicines - we are entirely separate from these two industries.
NJOY and Gower Enterprises Ltd are ready and more than willing to work with a UK regulating body to comply with reasonable requirements should this be required, although we feel that Trading Standards officers have proven themselves to be more than capable of effectively regulating our products.
E Cigarette Direct is the UK based online retailer of the NJOY electronic cigarette. E Cigarette Direct has a strong interest in promoting research into the electronic cigarette and tobacco harm reduction, and you can find interviews with doctors and scientists on its website as well as summaries of recent research.