7. Time Scale
Related Links:
ECigarette Direct Response to MHRA Proposal to Regulate Electronic Cigarettes as Medicines
As already mentioned above, the two week timescale suggested in Option 1 for application to become a medicine is unfeasible and unjustified, and will cause the demise of many small companies and subsequent hardship, both to the users of the product and suppliers. This will lead to an influx of cheap, poor-quality, uncontrolled and unregulated products onto a black market, loss of import duty and VAT revenue, and a lack of support to the consumer, as well as the return of thousands of e-cigarette users to the cigarettes that kill over a hundred thousand British people a year.
E Cigarette Direct is the UK based online retailer of the NJOY electronic cigarette. E Cigarette Direct has a strong interest in promoting research into the electronic cigarette and tobacco harm reduction, and you can find interviews with doctors and scientists on its website as well as summaries of recent research.