3. The Use of Electronic Cigarettes
Related Links:
ECigarette Direct Response to MHRA Proposal to Regulate Electronic Cigarettes as Medicines
There are numerous uses of the electronic cigarette. Users purchase them for many reasons, including commonly: to save money; for health reasons; to increase the number of places where they can smoke. According to a Consumer Electronic Cigarette Survey, less than 8% of users buy the product to treat nicotine addiction. 7 By labelling it as a medicine, the use of the product may be decreased, with smokers continuing to smoke tobacco cigarettes estimated to be approximately 99% more harmful (as outlined in point 2 above).
7 CASAA, Poll of Electronic Cigarette Users: Why Did You Start Vaping?, CASAA.org
E Cigarette Direct is the UK based online retailer of the NJOY electronic cigarette. E Cigarette Direct has a strong interest in promoting research into the electronic cigarette and tobacco harm reduction, and you can find interviews with doctors and scientists on its website as well as summaries of recent research.