The story behind the-t-shirt
We asked our customers what they would want on a t-shirt - and had dozens of replies. Here were a few of them:
The chosen logo was selected by Louise Popovich, and was:
I'm not smoking, I'm vaping. (Ask me about it!)
We liked it because cigarettes are sometimes mistaken for cigarettes. But we were worried about people getting hassled if we included the Ask me about it, as were some of our facebook members, so we removed that section.
And finally, after many design changes, we came up with this:
Win back the cost of the t-shirt
All you have to do is send us a picture of you using an electronic cigarette while wearing your t-shirt, and we'll send you a voucher equal to what you spent on the t-shirt (doesn't include postage, and you need to be using an electronic cigarette in the picture).