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Reviewed by thousands of real customers on Feefo Rated /5 from reviews

You must be over 18 to purchase products from E-Cigarette Direct

E-Cigarette Direct

E-Cigarette Direct Shops

Our story

Founded in 2008 by family team Jean & James. Soon after long-time smoker Jean took her first puff on a vape, she made it her mission to help the nation’s smokers switch to vaping. Since then, via our website, shops and wholesale channel we’ve helped hundreds of thousands of smokers take their last puff on a cigarette - and their first puff on an electronic cigarette.

Our mission

Superb service

Whether it’s getting your order fast, getting advice about the best product for you or learning how to use your new vape, you’ll enjoy fast reliable service from our team of friendly experts.


From TV interviews to conference talks, interviews with scientists to blogging, we’re on a mission to educate people about vaping.


From mods to pods, starter kits to disposables and from cartridges to e-liquid, you’ll find a carefully curated selection of top quality vapes to choose from. If you're looking for the very best value, be sure to see our vape sale and clearance page.

Work with us?

Forget bureaucracy. Try working for a company where you can make a difference to people’s lives, be honest with each other, have fun and enjoy a host of benefits from a profit share to a health care scheme. Interested? Here’s our current vacancies…

E-Cigarette Direct Staff


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You Must Be Over 18 to Buy From E-cigarette Direct

Why do I have to prove my age?

To our website you look under 18.

So, as a responsible retailer, we need to check your age.

You'll only need to do this once and it takes less than a minute.

Our age verification system is quick and easy to complete. Simply enter your date of birth, and our system will use the information from your order to do the rest.

On rare occasions, you might find that you don’t succeed on first try. Don’t worry - our super-friendly customer service team is on hand to ensure that, as long as you are 18 or over, you can still get your vaping supplies!

Once you have confirmed your age we won’t usually need to check again. (Exceptions can occur, for example if you change your name).

(You can help us check your age by ensuring your name and address are spelt absolutely correctly in the order form :) )

How your data is used

We use as little data as possible. The only data that ECigaretteDirect keep is information needed to send your order, and your date of birth (so we only have to check once!)

Your age is checked using Experian, which will check the information you provide against information in existing records to confirm you are over 18. No credit check is performed but a record of the search will be visible to you on your credit report. This will not affect your ability to get credit.

Why do we check age?

As you may know, there has been some concern that under-18’s may try vaping.

This is against both our company policy and the law.

And as responsible retailers, we need to do everything we can to ensure that every customer is of legal age.

For more information, see our Terms and Conditions.