NJOY wins appeal case in the US!
In what is a huge victory for NJOY and the electronic cigarette industry, an American appeals court have regulated that the electronic cigarette can not be regulated as a drug.
Regulating it as a drug would have meant an effective ban on the device as it went through years of trials.
Instead, the device must be regulated as a tobacco product, which means it can continue to be sold.
The case follows an intial victory for NJOY.
We’ll be writing more about the case later, but right now it’s time to have a beer and enjoy some positive news for the electronic cigarette.