British Government Gets Behinds Electronic Cigarettes

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Vapers around the world were taken by surprise when a government finally got behind electronic cigarettes, with BK Ainsworth from CASAA stating:

‘We were wowed when we saw it. after over 3 years of every government agency all of the world condemning them, we almost passed out.’

Happily, for UK vapers, that government was the British one.

The robust support comes from the government’s nudge unit, set up after the book Nudge suggested ways to steer rather than force people towards decisions which would be beneficial to them.

And for smokers, the unit decided, it would be beneficial to have smokeless (i.e. electronic) cigarettes on sale, next to tobacco cigarettes, and at a lower price than tobacco cigarettes.

A canon of behaviour change is that it is much easier to substitute a similar behaviour than to extinguish an entrenched habit (an example was the rapid switch from leaded to unleaded fuel). If alternative and safe nicotine products can be developed which are attractive enough to substitute people away from traditional cigarettes, they could have the potential to save 10,000s of lives a year.’

Not only did the British gov endorse e-cigarettes, they appeared to criticise governments who have banned the device:

… experts have advised the UK government that the nicotine contained in some new, smoke-free cigarettes is no more harmful than caffeine in coffee. A Cabinet Office source said: ‘A lot of countries are moving to ban this stuff; we think that’s a mistake.’

It couldn’t be better news for e-cigarette users, with the Guardian article we linked to above finishing with the quote:

 There’s no doubt it [the electronic cigarette] can save many lives and hundreds of millions of pounds.

14 thoughts on “British Government Gets Behinds Electronic Cigarettes

  1. This is great news! Government is finally taking action – at least the British gov’t – and taking e-cigs seriously as a potential alternative to tobacco smoking. If there are any more health questions to be concerned about, other governments/agencies should invest money and research on electronic cigarettes and their safety.

  2. I surely would hope that other governments from around the world would follow the steps taken by the British government by backing up e-cigarettes. It’s a known fact smoking cigarettes kills and this is the healthy alternative to the real thing. Its just like in the transportation sector that people now use electric motors which are environment friendly rather than the fossil fuels that contribute to global warming. It’s a win-win situation on the part of the smoker and the people around him.

  3. I agree – it’s great news for the UK, especially considering that the previous government under Labour had been about to ban them!

  4. I surely would hope that other governments from around the world would follow the steps taken by the British government by backing up e-cigarettes. It’s a known fact smoking cigarettes kills and this is the healthy alternative to the real thing. Its just like in the transportation sector that people now use electric motors which are environment friendly rather than the fossil fuels that contribute to global warming. It’s a win-win situation on the part of the smoker and the people around him.

  5. Thanks for the comment, Oscar. To be precise it is (vastly) healthier rather than healthy (as it carries around the same risk of drinking a cup of coffee).

  6. This news is the best news I’ve heard for years.
    Just to think that in the summer of 2010 we were all papping our pants and bulk buying eliquids and attys because it seemed that a ban on them was imminent.
    I remember a poll taken at the time on various forums asking the question “Would you go back to smoking cigarettes if ecigs were banned?”
    The response that most people would, was frightening.

    Thank God this government has seen sense.

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