Whose funding the campaign? Surprise, surprise, it’s Pfizer, a manufacturer of quit smoking aids.
One problem – pharmaceutical aids, when measured at 12 months, have half the effectiveness of quitting cold turkey.
In fact, according to one study, effectiveness can be low as 0.8% – even when nicotine patches are used continuously for 6 months.
How does quitting cold turkey work out? Research points at anywhere from 3% to 11%.
The Portsmouth campaign, however, argues that cold turkey is the least effective method of smoking.
And with their arguments based on Pfizer research, how can we doubt them?
If they’re wrong, though, they could end up killing smokers who would have quit.
What do you think? Is this a genuine attempt to help smokers – or a cynical twisting of facts to boost Pfizer’s profits?