I was just doing some research into the Allen Carr method for an e-book I am writing, when I came across an astonishing press release on ASH UK’s site.
ASH, which promotes NRT aids which have as little as a 0.8% success rate (when measured at one year):
questioned the success rate after 12 months of over 53% claimed by Allen Carr.
The page was originally published shortly after Allen Carr died. Talk about kicking a man when he’s down!
ASH Forced to Apologise
But that’s not where the story ends – because in the same year Allen Carr’s foundation took ASH to court, arguing
Deborah Arnott’s comments referred to two independent studies conducted by eminent experts in the field of smoking cessation which had already been published in peer reviewed journals indicating a 53% success rate for Allen Carr’s Easyway to Stop Smoking Clinics after 12 months.
And they won.
Following a complaint by Allen Carr’s Easyway International, Deborah Arnott and ASH now acknowledge that it was wrong for Ms Arnott to have made the comments relating to the 53% success rate and have issued an unreserved apology.
ASH has agreed to pay the legal costs incurred by Allen Carr’s Easyway.
Source: EasyWay Foundation
Now, I may have got the wrong end of the stick – was this a second, more carefully written attack following the court defeat, or simply the original attack that was never taken down?
Whatever the reason for the release, an attack on what may be the most successful quit smoking method ever is bound to be bad for both smokers and the Easy Way Foundation – especially when it appears as the second result of a search for Allen Carr success rate 🙁