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About Us

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You must be over 18 to purchase products from ECigaretteDirect

ECigaretteDirect staff jumping with the Living Wage certificate.

At a glance

Founded: September 2008
Founders: Jean Rasbridge and James Dunworth
Headquarters: 23a Crofty Industrial Estate, Penclawdd, Swansea SA43RS
What we do: Selling quality e-cigs at reasonable prices through our website, shops and resellers.
Contact: [email protected]

Our Mission

At ECigaretteDirect, we strive for excellence in three areas:

Quality products. Happy customers. Happy staff.

Quality products: E-cigarettes change lives. Quality ecigs, accessories, e-liquids and refills give you the fantastic vaping experience you are after – whatever your preferred set-up – and mean that you’ll never want to go back to cigarettes.

Happy customers: Fast delivery ensures you’ll never run out of your juice or refills and great discounts and offers will make your wallet happy. Superb customer service before, during and after purchase. Our friendly and expert staff are here to help you in our shops, on the phone, via social media or by email, no matter what your query or concern.

Happy staff: Our staff are our business. We think they’re brilliant and really value their input and hard work.

Halo UK Made E-Liquid

A Brief History: From Kitchen Table to World Wide Supplier

The company was founded in 2008 by Jean Rasbridge and James Dunworth. Initially run from Jean’s kitchen in an old farmhouse, the company grew rapidly through its focus on customer support and service and after Jean’s shed, drive and dining room (the last straw!) had been turned into packing stations, the company moved to its first warehouse.

In 2013 the company opened its first shop in Neath, South Wales, and now has a network of shops throughout the South-West and Wales, and resellers as far away as Australia.

E-Liquid & The Halo Panel

ECigaretteDirect is the first UK company to recruit a panel of independent enthusiastic and experienced e-liquid reviewers and tasters to help us develop a delicious range of new e-liquids.

If you’d like to be involved in our tasting panel, click here for more information.

Research and Advocacy

We were involved in the first peer reviewed study into electronic cigarettes in co-operation with The University of Alberta. We have been deeply involved in advocacy since the first meeting with the MHRA in 2010, when e-cigarettes were two weeks away from a ban. The company is also well known for its series of interviews with experts and scientists which have helped educate readers about the benefits of e-cigarettes, as well as regular appearences on UK TV and Radio making the case for e-cigarettes as a tobacco harm reduction product.

In The Community

Our policy is to support small local charities and e-cig research and advocacy projects where we think our contribution can make a difference.

For several years we have supported the children and young disabled adults of EMAUS orphanage in Spain, particularly the unit for mentally handicapped young people. The orphanage has been in crisis as the cash strapped local government has withheld funding and salaries. We’ve also raised money for the Swansea Stingray’s disability club in Swansea, among other local charities, and contributed to e-cig research projects and advocacy.

Connect with us!

Please keep up to date with what we’re up to through subscribing to our newsletter. You’ll also get sent our latest news, offers and competitions, so you’ll never miss a thing.

You can also connect with us on our Twitter, Facebook, Google+ and Instagram, where we’ll be happy to answer any questions you may have, or even just have a chat!


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You Must Be Over 18 to Buy From E-cigarette Direct

Why do I have to prove my age?

To our website you look under 18.

So, as a responsible retailer, we need to check your age.

You'll only need to do this once and it takes less than a minute.

Our age verification system is quick and easy to complete. Simply enter your date of birth, and our system will use the information from your order to do the rest.

On rare occasions, you might find that you don’t succeed on first try. Don’t worry - our super-friendly customer service team is on hand to ensure that, as long as you are 18 or over, you can still get your vaping supplies!

Once you have confirmed your age we won’t usually need to check again. (Exceptions can occur, for example if you change your name).

(You can help us check your age by ensuring your name and address are spelt absolutely correctly in the order form :) )

How your data is used

We use as little data as possible. The only data that ECigaretteDirect keep is information needed to send your order, and your date of birth (so we only have to check once!)

Your age is checked using Experian, which will check the information you provide against information in existing records to confirm you are over 18. No credit check is performed but a record of the search will be visible to you on your credit report. This will not affect your ability to get credit.

Why do we check age?

As you may know, there has been some concern that under-18’s may try vaping.

This is against both our company policy and the law.

And as responsible retailers, we need to do everything we can to ensure that every customer is of legal age.

For more information, see our Terms and Conditions.

How Secure is e-Cigarette Direct?

Your privacy is important to us, and your personal information should remain just that - personal.

See the little green lock in the search bar? That’s our security certificate (SSL or secure socket layer to be precise). It encrypts all the information you enter so that no-one else can see it.

Information you provide for age verification is sent securely to Experian and no details of the checks are stored in our system. Ever.

If you have any concerns, please call our friendly customer services team on 01792 852843 (Mon - Fri, 9am - 5pm).

For the techies: Our SSL certificate uses an sha256 hashing algorithm.