0 shopping-basket-icon My Basket

Hottest New Vape Products

You must be over 18 to purchase products from ECigaretteDirect

40 Product(s)
RPM40 | Smok Prism Rainbow
This product is in the January sale

RPM40 | Smok

£29.99 Special Price £24.99
IVG Starter Kit with Pods - Blue

IVG Starter Kit with Pods

£29.99 Special Price £19.99
Pink Lemonade | IVG Mixer Range
This product is in the January sale

Pink Lemonade | IVG Mixer Range

£14.99 Special Price £12.99
Fresh Lemonade | IVG Mixer Range
This product is in the January sale

Fresh Lemonade | IVG Mixer Range

£14.99 Special Price £12.99
Riberry Lemonade | IVG Mixer Range
This product is in the January sale

Riberry Lemonade | IVG Mixer Range

£14.99 Special Price £12.99
Citrus Lemonade | IVG Mixer Range
This product is in the January sale

Citrus Lemonade | IVG Mixer Range

£14.99 Special Price £12.99
The Black | Ohm Brew Shortfills | E-Cigarette Direct
This product is in the January sale

The Black | Ohm Brew Badass Blends

£13.99 Special Price £11.99
Mulus | Aspire - Psychedelic Blue

Mulus | Aspire

£49.99 Special Price £47.99

40 Item(s)

Whether you are looking for the latest in vape mods, a great new starter kit or simply want to taste the best new e-juices from companies like Element, Vampire Vape, IVG, you’ll find the hottest new products on E-Cigarette Direct on this page. 

A history of vape innovation

Since E-Cigarette Direct started in 2008, we’ve seen constant innovation in the world of vaping.

Vaping started with the humble cigalike. The cigalike helped tens if not hundreds of thousands take their last puff on a cigarette, but it didn’t meet the needs of every smoker. The cartridge of the cigalike then metamorphosed into a clearomizer, which combined the atomiser of the cigalike with a clear cartridge that allowed you to see how much vape juice you had left.

Simultaneously, ‘modders’ were leading a revolution in batteries and coils, and the experiments these early vapers conducted proved to be the basis for high powered devices popular with cloud vapers. Nowadays mods are a far cry from those early e-cigs, offering a plethora of advanced modes and functions.

One major advance in terms of safety has been temperature control. Smoking is dangerous because tobacco is heated at a high temperature, and as the smoke cools down tar and carcinogens are created. With the invention of the e-cigarette, Chinese scientist Hon Lik aimed to minimise this danger, using a much lower temperature to vaporise e-liquid instead of burning tobacco.

Temperature control further increases the safety of vaping by enabling vapers to avoid high temperatures and burnt coils. Initially, temperature control was really only for more advanced vapers, but recently we have started to see the advent of automatic temperature control, which uses technology and computer chips to do the work for you.

Vape Pod Systems

You can’t talk about vape innovation without mentioning pod systems. These recreate some of the simplicity of cigalikes in a compact and easy to use device.

The first devices on the market from manufacturers like JUUL, Element and Hexa, used pre-filled pods. More recently we’ve seen a plethora of refillable pod devices from the likes of Joytech, Eleaf and others.

Coil Technology

Coils, the part of your device that heats the e-liquid, have also seen major advances in technology, often lead by innovative companies such as Smok, Aspire and Innokin. Originally coils consisted of a single wrap of metal. Then vapers found you could get more and better vapour by using multiple wraps of wire.

More recently, mesh designs have become popular. By utilising a tiny mesh (created by punching holes in a thin piece of metal), coils have a much greater surface exposure to e-liquid. This has lead to improved flavour, longer lasting coils, and the ability to produce larger clouds of vapour at lower temperatures.

E-Liquid Innovation

In the last few years we have seen some major advances in e-juice.

Originally, e-juice, like tobacco, was only available in the form of freebase nicotine. This meant that e-liquid, when used at higher nicotine levels, could cause a harsh ‘throat hit’ on the back of the throat. Some people enjoy this throat hit, but others find it too harsh when they start vaping.

Enter nicotine salts. Originally designed for use with pod systems using high nicotine levels, these use the natural form of nicotine found in tobacco leaves. One of their key advantages is that you can use a higher nicotine level and still enjoy a soft throat hit. They may also deliver nicotine to the bloodstream faster, enabling them to more effectively replace cigarettes.

The latest innovation is hybrid e-liquids. These combine nicotine salts and freebase e-liquids to produce a superb vaping experience very similar to that of a cigarette. We first came across this with the HEXA vape system, and indeed only realised how good it was when the cloud chasers in the company started using it!

An exciting future

Sometimes people ask us what’s coming next. It’s actually quite exciting to say nobody really knows. Few people foresaw the introduction of pod systems, nicotine salts or 3d mesh coils. What we do know is innovation will continue, meeting the needs of more vapers and continuing to help people transition from cigarettes to vapes.


Login To Your Account

If you have an account with us, please log in.

* Required Fields

Forgot Your Password?

You Must Be Over 18 to Buy From E-cigarette Direct

Why do I have to prove my age?

To our website you look under 18.

So, as a responsible retailer, we need to check your age.

You'll only need to do this once and it takes less than a minute.

Our age verification system is quick and easy to complete. Simply enter your date of birth, and our system will use the information from your order to do the rest.

On rare occasions, you might find that you don’t succeed on first try. Don’t worry - our super-friendly customer service team is on hand to ensure that, as long as you are 18 or over, you can still get your vaping supplies!

Once you have confirmed your age we won’t usually need to check again. (Exceptions can occur, for example if you change your name).

(You can help us check your age by ensuring your name and address are spelt absolutely correctly in the order form :) )

How your data is used

We use as little data as possible. The only data that ECigaretteDirect keep is information needed to send your order, and your date of birth (so we only have to check once!)

Your age is checked using Experian, which will check the information you provide against information in existing records to confirm you are over 18. No credit check is performed but a record of the search will be visible to you on your credit report. This will not affect your ability to get credit.

Why do we check age?

As you may know, there has been some concern that under-18’s may try vaping.

This is against both our company policy and the law.

And as responsible retailers, we need to do everything we can to ensure that every customer is of legal age.

For more information, see our Terms and Conditions.

How Secure is e-Cigarette Direct?

Your privacy is important to us, and your personal information should remain just that - personal.

See the little green lock in the search bar? That’s our security certificate (SSL or secure socket layer to be precise). It encrypts all the information you enter so that no-one else can see it.

Information you provide for age verification is sent securely to Experian and no details of the checks are stored in our system. Ever.

If you have any concerns, please call our friendly customer services team on 01792 852843 (Mon - Fri, 9am - 5pm).

For the techies: Our SSL certificate uses an sha256 hashing algorithm.