For the British government, the challenge now is to translate concepts into practical applications.
Source: Tobacco Truth
While it’s great that the e-cigarette got such enthusiastic support from a respected source, I’ve got a few reservations about greater government involvement.
In fact, I wonder why the government needs to get involved at all in something that has evolved so spectacularly in such a short time without any government help.
After all, government efforts (using our taxes) have had little success in persuading today’s smokers to quit – indeed, they may have inadvertently encouraged smoking.
Yet, without any use of tax payer’s money (that’s about to change with contracts out for THR education), and despite a well financed campaign against e-cigarettes by the pharmaceutical companies that sell competing nicotine products, tens of thousands of smokers have worked out that e-cigarettes are one a hell of a lot better than smoking.
And while the Nudge report was welcome, as Paul Bergen pointed out in Vaping, it’s all about pleasure, it missed out on a key and very important point.
Vaping is nice.
It’s an incredibly important point. Smokers don’t just smoke because they are addicted to nicotine. They smoke for pleasure, the feeling of the cigarette in the hand, the sight of the smoke wafting away into the air, the mental stimulation and benefits it brings.
Nicotine cessation has failed because it is fails to take into account these factors.
Vaping succeeds for many smokers simply because it is pleasurable. That’s why so many vapers are enthusiastic, setting up facebook groups, forums, review blogs, live streaming tv and so on
Let us get on with it…
In response, companies are innovating like mad, developing the technology and the flavours to make the e-cigarette even more pleasurable – and to satisfy the demands of vapers.
Remove that, make it into another nicotine cessation aid with little pleasure to be gained, and the e-cigarette would lose a lot of its appeal.
That, unfortunately, is something that many anti-smokers and officials don’t seem to understand.
Which is why I hope the government will limit it’s involvement to a nudge – and butt out of any deeper legislation.
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