The Electronic Cigarette
Try the NJOY electronic cigarette - a tobacco-free tar-free smoke-free alternative to cigarettes - shipped to any location in the world!
- tested 100% Toxin Free by independent lab ANALYZE
- can be "smoked" in the office, the plane and the train
- 100% odour-free
- can save you £1860 or more a year*
NJOY The Quality Alternative
Get a ONE YEAR GUARANTEE - only with the NJOY electronic cigarette
AND Free Postage and Packing when you spend more than £39.99
(*Savings of £1860 based on a 20-a-day smoker spending 6 pounds a day on cigarettes)
Zero Nicotine Starter Kit
£44.97
The Benefits of the Electronic Cigarette
When you inhale on an electronic cigarette, the end "lights up" (glows) just like a real cigarette. However, instead of inhaling tar and the other gunk that helps clog up our lungs and arteries, you only inhale a vapour which contains nicotine.
The e-cig tastes, feels and looks like a normal cigarette. Well, almost - some of our customers believe it actually tastes better!
Please note that we do not claim this is a healthy cigarette. It still contains nicotine, which is addictive and may be harmful. However, many other nasty substances such as arsenic and formaldehyde have been removed from the cigarette.
And that's not the only benefit. It is far cheaper to "smoke" than the equivalent. The cigarette is also odour free, meaning that you can escape from the clinging smell of your cigarettes. You can smoke the e-cigarette in public, so no more shivering outside the office or the pub for a sneaky fag. And perhaps most importantly, the electronic cigarette is not harmful to others around you.
Testimonials
Surlaterre Magazine
"I watched while the LED light that simulates the red ember of a burning cigarette glowed in response to my pull on the E-Cig, and as I pulled away and breathed in, I fell in love. There was the kick I had been craving; there was the feeling of something in my hand; there was the 'smoke' that danced from my mouth like a frozen whisper."
Steven Paugh, Senior Editor, Surlaterre
Michael
I have just bought the NJoy Pro Starter Kit. At last someone who understands the problems of smoking and smokers habits has created an object which has everything; something for the hands, something for the habit and no odour! After 30 years of smoking, the NJoy Pro Kit is the best product that I have tried and it is also the closest thing to a real cigarette you can get get. Amazing!
Kind Regards
Michael
(UK)
Elle Ruschioni, London
I am currently eight months pregnant and bought my mother the Njoy Ncig as I didn’t want her smoking in the room with me. She has been a smoker for over 20 years and has tried everything in the book to quit. Within one week of supplementing the electronic cigarette she was able to cut down to 2-3 cigarettes a day... She says the reason it works is because you still have the look and feel of smoking! She also loves the fact that she can whip it out anywhere, including the airplane, movies and restaurants! We both can’t recommend it more.
NJOY USERS IN ACTION
Fiona Harrison performing on the stage of Carmen with an NJOY electronic cigarette.

What's New on E Cigarette Direct
NEW!!!
Can the electronic cigarette help me to quit? We examine the evidence.
An Interview with The National Vaper's Club: Spike from the National Vaper's Club talks about switching to e-cigarettes, Banzhaf, the FDA and more.
In the News
Going Vape (Surlaterre Magazine)
Firm Helps Show Stub Out Smoking Problem
Smoking Senoritas on Non-Smoking Day
Magazine: The latest from The Smoker's Angel.
Should you eat cigarettes? Some people do - but is it a good idea?
Electronic Cigarette People: The scientists who support the electronic cigarette.
The Electronic Cigarette Story: A slideshow telling the electronic cigarette story.
Updated: The Electronic Cigarette Glossary
Survey: We test the opinions of smokers, non-smokers and electronic cigarette users towards anti-smoking claims.
Vaping Versus Smoking: Paul Bergen discusses.
FDA V. NJOY: US Court decision on the electronic cigarette.
The Electric Cigarette: Which should you say - electric cigarette or electronic cigarette?
Cigarettes: Are they really safer than electronic cigarettes? Some anti-smoking groups seem to think so. We investigate the dangers.
Velvet Glove Iron Fist Interview: We speak to Chris Snowden, author of Velvet Glove Iron Fist, about Hitler, the anti-smoking movement and the electronic cigarette. See all interviews.
View more articles on The Smoker's Angel.
New on the blog:
Ash’s “Smokers Should Be Charged With Homicide, Sentenced to Death” Release Removed? Has ASH had second thoughts about one of their most provocative press releases?
Dumbing Down the Electronic Cigarette Message: Dumber is better if you want to reach more people.
Disclaimer for the Electronic Alternative
Please note that the electronic cigarette is not yet recognised or approved by the MHRA as a successful Nicotine Replacement Therapy in the UK. Clinical trials have taken place in New Zealand using the electronic cigarette as an aid to smoking cessation, but do not conclusively prove that the electronic nicotine delivery device can aid nicotine cessation. The electronic cigarette is a way to take nicotine on demand, at the desired strength, without using tobacco and its associated chemicals and tar.
Keep Away From Children!!!
Nicotine is a poison - please keep the electronic cigarette and associated cartridges away from children.

















