In January this year I covered a story about a negative Dail Mail story on E-Cigarettes which claimed experts argued e-cigarettes were more dangerous than tobacco cigarettes, but failed to back the story up with expert comments.
Clive Bates, myself and other vapers wrote to the Press Complaints Commission and the story was pulled.
Now the Daily Mail has published an apology.
Unfortunately, I can’t find a link to the apology – the best I have managed to do is a screenshot from the Daily Mail kindle app:
For those with text based browsers, the apology reads as follows:
Corrections and Clarifications:
A Health article on January 27 said some experts believe electronic cigarettes can be more harmful than real ones. In fact we are not aware of any experts who hold this view compared to the risks of cancer, heart disease and lung damage from real cigarettes. We apologise for any contrary suggestions.
Unfortunately, the apology is not nearly as visible as the article was – an article which could persuade smokers to continue smoking, with the attendent risk of death and disease.
Nevertheless, a huge thanks to Clive Bates for reporting the issue to the Press Complaints Commissions, one of several valuable lessons in campaigning the former ASH director has taught us!
Update: Thanks to Gul Baloch (whose internet skills are obviously better than mine!) for finding the link to the apology: http://www.dailymail.co.uk/home/article-2288115/Corrections-clarifications.html.