Updated: December 2022
“What’s the best vape juice?”
It’s a common question - especially amongst those new to vaping.
It’s also a hard question to answer. While vape juice choice is arguably the most important part of the vape experience, with so many brands, types and flavours out there, selecting just one can feel impossible.
Luckily, we’ve tried many vape juices over the past 14 years - and received feedback from many customers, both online and in our shops.
To give you some inspiration, we’ve selected 14 of the best for you to try out - including best sellers, customer favourites and some of our personal picks.
Also see Best E-liquid Brands
- Best berry vape juices
- Best menthol vape juices
- Best fruit vape juices
- Best dessert vape juices
- Best tobacco vape juices
- Best beverage vape juice
- How we selected these juices
- What type of vape juice do I need?
Best berry vape juices
Vampire Vape Heisenberg
Flavour profile: Berry & menthol
No list of best vape juices would be complete without the world-famous, award-winning Heisenberg blend from Vampire Vape. With a 5/5 rating from our customers, it’s a blend that has stood the test of time since its release in 2014.
Heisenberg strikes a perfect balance between flavour and refreshment, layering delicious mixed red berries with icy menthol for a perfect all-day vape.
Heisenberg’s growing popularity means it is available in multiple forms - including regular 10ml, nic salts, shortfill and Geek Bar disposable.
Also see our round-up of the Best Vampire Vape Juice Flavours.
Riot Squad Punx Strawberry, Raspberry & Blueberry
Flavour profile: Mixed berries
A bold mix of Summer berries. Punx Strawberry, Raspberry & Blueberry manages to both blend and highlight the distinct flavours of this trio of fruits.
A mix of sweet strawberry and ripe blueberry is given depth with sharper, more tart and tangy flavour of raspberry. A Summery vape you can enjoy all day.
Double Drip Crystal Mist
Flavour profile: Berry, fruit & menthol
You’d be hard-pressed to find a vape juice brand that doesn’t have a fruit and menthol flavour amongst its e-liquids. But amongst the competition, Double Drip may have just perfected this kind of blend with Crystal Mist.
A blend of sweet and tart fruit flavours, perfectly chilled with a blast of menthol. This icy fruit cocktail will remind you of a fruit slushy drink and is perfect for all-day vaping.
Best menthol vape juices
Halo Menthol Blast
Flavour profile: Menthol
Menthol e-liquids make an ideal all-day vape and are popular with new and long-time vapers alike. In fact, it’s also the go-to vape for both E-Cigarette Direct founders.
Available in both regular 10ml and nicotine salts, Halo’s Menthol Blast provides a wave of icy, minty flavour and a smooth texture to create a refreshing vape you can enjoy all day long.
If you’re looking for menthol refreshment but with a sweeter, creamier flavour, it’s also worth checking out Halo Spearmint Breeze too!
WizMix Brain Freeze
Available in: 10ml e-liquid
Flavour profile: Menthol
If you’re a fan of the classic Imperial Mint sweets, then WizMix’s Brain Freeze is one to try.
A refreshing blend with a hint of sweetness, this 10ml e-liquid fuses cool menthol and ice mint for a crisp vape that will excite your taste buds.
Best fruit vape juices
ECD Favourite: Wick Liquor Boulevard
Flavour profile: Fruity rum punch
With the taste of fruity rum punch, Wick Liquor’s Mardi Gras inspired Boulevard is a fun, festival of flavour.
A favourite of our Chairman James, this unique juice blends tropical fruits with light and dark rums for a vape that is sweet with a slightly sharp tang that keeps your tastebuds excited.
The VG:PG 80:20 ratio of Boulevard also means you can create some serious flavour-filled clouds.
If you like this flavour but prefer a more icy vape, you may want to try Boulevard Shattered too.
T-Juice Red Astaire
Flavour profile: Fruit, berry, aniseed, eucalyptus & menthol
A bold blend of 5 distinct flavours, T-Juice’s Red Astaire is anything but straightforward.
A base of red berries and grapes is given an intriguing twist with notes of eucalyptus and aniseed. Add to this a subtle hint of minty menthol freshness, and you’ve got a layered but perfectly balanced flavour mix.
Aisu Tokyo Series Blackberry Hibiscus
Available in: Shortfill
Flavour profile: Fruit & floral
The Aisu Tokyo Series has become a fast favourite thanks to its deep, complex flavours and pleasant aftertaste.
Aisu features an unusual ingredient rarely seen in vape juice, the light, floral flavour of hibiscus. Mix this with the deep, juicy taste of blackberries and you’ve got a sweet and unique blend.
Ohm Boy Rhubarb Raspberry & Orange
Flavour profile: Fruit & plants/flowers
Fresh, fruity and floral, Ohm Boy’s Rhubarb Raspberry & Orange is ideal if you like fruit flavours with a twist.
Mixing sweet raspberry with the floral flavour of the orange blossom plant, this e-liquid is then given a tart twist with the inclusion of rhubarb.
Riot Squad Punx Mango, Peach & Pineapple
Flavour profile: Tropical fruits
Riot Squad’s Punx range is extremely popular with our customers and the tropical taste of Mango, Peach and Pineapple is a favourite for many.
The Caribbean-inspired flavour mix is both sweet and sour - with layers of sweet mango and peach balanced out by sharp, tangy pineapple.
Already available in both nicotine salt and shortfill, Riot Squad has also released the flavour in disposable form as part of their Q Bar range.
Doozy Vape Co. Tropikana
Available in: 10ml
Flavour profile: Tropical fruits
Doozy Vape Co. have a vast range of vape juices in plenty of different flavour types and their Tropikana blend is a popular choice for our customers.
As you may have guessed from the name - this is a tropical fruit blend that combines sweet mango and lychee while a layer of fresh pineapple brings a sharp, tangy edge.
Editor's choice: Pacha Mama Strawberry Watermelon
Available in: Nic salts & shortfill
Flavour profile: Strawberries & watermelon
My personal favourite! Pacha Mama’s Strawberry Watermelon is sweet, succulent and packed with refreshing fruity flavour.
The nic salt version is incredibly smooth with a refreshing hit, while the high VG shortfill produces delicious flavour-filled clouds.
Best dessert vape juices
Dinner Lady Lemon Tart
Flavour profile: Dessert, pastry & citrus
The flavour that put Dinner Lady on the map, the award-winning Lemon Tart is one of the UK’s most popular dessert-flavoured vape juices.
Replicating the popular sweet treat, Lemon Tart combines a buttery base with bitter meringue and a kick of citrusy lemon to create a vape juice perfect for those with a sweet tooth.
If you’re a new vaper and want to try this flavour out, Dinner Lady also provides this flavour in the form of a disposable vape pen too!
Cotton & Cable Custard Tart
Flavour profile: Dessert, pastry, sugar & vanilla
Cotton & Cable are renowned for the quality and sophistication of their delicious dessert blends, and Custard Tart is one of their very best.
Full of sweet, creamy and buttery flavours, this indulgent shortfill e-liquid will satisfy your sweet tooth with a mix of buttery party, sweet brown sugar and rich, creamy vanilla.
Best tobacco vape juices
Halo Tobacco Gold
Available in: 50ml shortfill
Flavour profile: Tobacco with citrus hints
Halo’s Tobacco Gold puts a twist on the traditional tobacco flavour. Layering a fresh and slightly sweet base of tobacco with subtle hints of citrus fruits creates an unusual and intriguing blend.
Miami Drip Club Little Havana
Available in: 50ml shortfill
Flavour profile: Tobacco, caramel & cinnamon
A favourite here at E-Cigarette Direct, Little Havana from Miami Drip Club is no ordinary tobacco blend.
An intriguing vape juice, this high VG shortfill layers rich tobacco with sweet caramel and spicy cinnamon to create a complex and exciting flavour combination.
Halo Classic Virginia
Flavour profile: Tobacco with spicy & zesty notes
Halo’s Classic Virginia is a must for fans of hand-rolled tobacco flavours. This complex vape juice gives a rich tobacco base an aromatic edge with lighter spicy and zesty notes to create a flavour-filled blend perfect for those who like their tobacco with a twist.
Best beverage vape juice
Ohm Brew Caramel Latte
Available in: Nicotine salts
Flavour profile: Coffee, milk & caramel
A must-try for coffee fans who want a rich and creamy vape juice, this nicotine salt blend is full of varied flavour notes.
Ohm Brew Caramel Latte begins with a dark and sharp coffee-flavoured inhale, followed by an exhale of creamy milk and sweet caramel.
How we selected these juices
To select these e-liquids, we used multiple points of reference. This included personal tasting, but while flavour is important it’s subjective and personal taste is not sufficient in itself. So we also looked at popularity and considered feedback from customers, vape shop staff and other vapers.
We also took quality and brand into consideration - looking at factors such as whether pharmaceutical-grade nicotine is used and whether the brand has a reputation for caring about its products.
What type of vape juice do you need?
It’s not just the flavour of a vape juice that is important - you also need to consider the type of juice you need, and whether it is right for you and the device you are using.
Here’s a short rundown of the types of vape juice and the factors you need to consider. For more in-depth information, check out our E-liquid Buying Guide.
Types of vape juice
10ml nicotine: These are standard e-liquids that come in a range of nicotine strengths. These are sold in 10ml bottles, as that’s the current maximum volume that can be sold with pre-mixed nicotine. Most come with VG:PG ratios of around 50:50 or 40:60, and are best used with low-mid powered devices and high-resistance coils.
Nicotine salts: These use the natural form of nicotine found in tobacco leaves to provide a smoother throat hit than standard 10mls and come in a range of strengths. Best used with low-mid powered devices and high-resistance coils.
Shortfills: Larger bottles of nicotine-free e-liquids (though they can be mixed with nic shots) with a high VG content and provide more dense vapour. Best used with high-powered devices and low-resistance coils. See our Shortfill Guide for more information.
Which VG:PG ratio do I need?
Vape juice come with different VG:PG ratios. The most common are VG:PG 50:50 and 70:30, but you can find everything from VG:PG 30:70 to 90:10.
High PG juices, such as those with a VG:PG ratio of 50:50 or 40:60, are better for a tight, restricted vape similar to smoking, while high VG juices (VG:PG ratios of 70:30 and above) are better for vapers who prefer an open, airy vape with lots of vapour.
See VG vs PG: A Vaper’s Guide for more in-depth information.
Which nicotine strength do I need?
Nicotine strength is displayed as either % or mg and in the UK can range from 0%/0mg (nicotine free) up to 20mg/2% (the maximum allowed under current regulations).
Nicotine strength is an important factor in choosing a vape juice, especially for those just switching from smoking. If your nicotine strength is not high enough it won’t adequately satisfy your cravings.
Studies show that using too low a nicotine strength is one of the biggest reasons some smokers fail to switch to vaping. While it’s important to try different nicotine strengths to see which is right for you, do remember that the harm from smoking comes from the smoke, not the nicotine, and avoid using a juice that is too low for your needs.
See Nicotine & E-liquid: What strength do you need? for more information.