Best Vape Juice Brands: Top Picks For 2025
With thousands of vape juice flavours, it’s not always easy to find your next all-day-vape. That’s where this guide comes in. Drawing on almost two decades of experience, we’ve highlighted the brands we think deserve a spot in your pod in 2025, along with their most popular flavour.
Top vape juice brands
- Halo Vapour Co.
- Drifter
- Vampire Vape
- SKE Crystal
- Elfliq
- Elux
- Bar Juice 5000
- Maryliq
- Ohm Brew
- IVG
- Doozy Vape Co.
- Cotton & Cable
- WizMix
Also see: Best Vape Juice Flavours
Halo Vapour Co.
Since launching in 2008, Welsh brand Halo Vapour Co. has become popular amongst both customers and trade, with over 12 million bottles sold. This popularity is thanks to their high-quality e-liquids and selection of flavours ranging from traditional tobacco and menthol to exotic fruit and dessert-inspired blends.
Available in 10ml, nic salt and shortfill varieties, Halo e-liquids are produced in a state-of-the-art UK factory using only EU pharmacopoeia grade nicotine and putting their products through rigorous testing and safety checks.
In 2024, Halo expanded their range by entering the popular ‘bar salts’ market with the release of Halo Max - a collection of double-concentrated nicotine-free and nic salt e-liquids in 13 brand new flavours.
Most popular flavour: Menthol Blast (available in regular 10ml & nic salts)
Drifter Vape Juice
Seemingly out of nowhere, Drifter has darted onto the vape scene and rapidly become one of the most popular vape juice brands both in our shops and online. That’s all down to its bold, double-concentrated flavours designed to capture the punchy taste that made disposables so popular.
Made in the UK by Juice Sauz and available in both nic salts and 50/50 shortfills, Drifter offers a wide mix of icy fruits and sweet blends. With disposables now off the shelves, it’s become a go-to choice for vapers who want that same flavour kick in a format that’s both more economical and less wasteful than prefilled pods.
Most popular flavour: Sweet Strawberry Ice
SKE Crystal Original
Riding high on the success of their Crystal Bars, SKE have managed to bottle the same bright, fruity character into their Crystal Original nic salt range. These e-liquids are all about vibrant flavour with a cool edge - think fresh berries, citrus blends and tropical fruit mixes that stay refreshing without being harsh.
The range stands out for its consistency across flavours: whichever option you pick, you can expect a smooth throat hit paired with bold but balanced taste, making Crystal a popular everyday choice.
Most popular flavour: Blue Razz Lemonade
Vampire Vape
Established for over a decade, Vampire Vape is one of the world’s most popular e-liquid brands.
Since launching with 12 flavours in 2012, they reached global recognition in 2014 with the release of the award-winning Heisenberg and Pinkman e-liquids - which quickly became their signature blends.
While Vampire Vape are best known for their freebase e-liquids, their flavours are now also available in nic salts, bar salts and the Koncept shortfill range.
Most popular flavour: Heisenberg (available in regular 10ml, nic salt & high VG)
Elf Bar Elfliq
With the launch of its Elfliq vape juice range, Elf Bar has brought the flavour of their world-famous disposable and prefilled pods to the e-liquid market.
With a range of Elf Bar-inspired flavours, these double concentrated ‘bar salts’ nicotine salts are a perfect way to enjoy the sweet, strong flavours of disposables in refillable vape devices - with less cost and environmental waste involved.
With fruit, tobacco, candy and drink flavours available in both 10mg and 20mg options, Elfliq provides a smooth, satisfying vape popular with both staff and customers here at ECD.
I love the Elfliq range - the Watermelon flavour has been my go-to all-day vape for months now. The flavour is strong and satisfying and using it with my reusable device is so much cheaper than using disposables.
Kayleigh, ECD Team
Most popular flavour: Blueberry Sour Raspberry
Elux
Chinese manufacturer Elux is another well-known former disposable brand who have ventured into the growing ‘bar salts’ market… with resounding success.
Launched in 2023, the Elux Legend nic salt range captures the award-winning flavours of Elux disposables in a selection of delicious double-concentrated vape juices ideal for using with lower-powered pod and starter kits.
With a choice of fruit-based flavours including tropical and berry options, Legend salts have proved popular with vapers around the world - already being named Best E-Liquid Range 2023.
Most popular flavour: Mr Blue
Bar Juice 5000
While many of the Bar Salt ranges we’ve discussed on this list are from established disposable vape brands looking to break into the e-liquid market, UK manufacturer Bar Juice is a bit different. Bar Juice e-liquid was created with a focus on quality, cost and the sole aim of offering an affordable, environmentally friendly alternative to single-use vapes - promising you’ll never have to count puffs again!
With the Bar Juice 5000 nic salt range using natural flavourings, an extra-concentrated formula and 20mg nicotine strength, these high-quality 10ml juices provide a strong, satisfying vape and last up to 5 times as long as disposables.
Most popular flavour: Blue Razz Lemonade
Maryliq
Maryliq is Lost Mary’s move into e-liquid, which has quickly built the same reputation for juicy, moreish flavours that the disposables were known for. The range has a playful edge, focusing on layered fruit blends that feel rounder and sweeter than many standard bar salts, giving them a distinctive Lost Mary “signature” you can spot straight away.
It’s this mix of bold flavour and easy all-day appeal that makes Maryliq stand out, keeping the brand’s fun character while offering something you’ll want to return to again and again.
Most popular flavour: Blueberry Sour Raspberry
Ohm Brew
Northern Irish brand Ohm Brew was established by vapers, for vapers - with the sole mission of creating high-quality vape juice to help people switch from smoking.
Ohm Brew has one of the largest product ranges we stock. With shortfills, nic salts and 10ml vape juice in a huge selection of flavours, there’s an Ohm Brew option for everyone. Some of the most popular ranges include their ‘Balanced Blends’ and ‘Badass Blends’ collections.
They’ve also proved that they keep up with the latest vaping trends. In 2022 they released their Brew Bar disposables - filled with some of their most popular flavours. They’ve also recently embraced the ‘bar salts’ trend with their new Double Brew range - with some of the strongest flavours we’ve tried.
Most popular flavour: Fizzy Cherry Cola
IVG
IVG are now known more for their iconic 2400 vape kit, but before they were making disposables and prefilled pods this was a pure e-liquid company. The UK company originally launched in 2015 with the release of their fruity ‘Summer Blaze’ blend and has since gone on to become a global brand sold in over 100 countries and 30 million customers worldwide. This success has been validated with over 50 awards including winning ‘Best UK Brand’ three times at the Vape Around Awards.
IVG e-liquid blends range from everywhere between fruit, beverage and dessert flavours - available in nic salts and shortfill versions.
Most popular flavour: Blackcurrant Strawberry Blueberry
Doozy Vape Co.
Doozy Vape Co. is a premium, award-winning British brand that has gained worldwide popularity since launching in 2015.
With one of the most extensive collections of any e-liquid creator, Doozy has a juice for every kind of vaper- with fruit, dessert, beverage and cocktail blends available in nic salt and shortfill varieties. They have also established popular sub-brands including Juice Junki and Baccy Roots.
In 2021 Doozy Vape Co. released their super-sized 100ml ‘Seriously’ shortfills ranges - with slushy, fruity and doughnut-inspired flavours. They then went on to become one of the first UK companies to launch a podfills range - shortfill e-liquids with a VG:PG ratio of 50:50, making them suitable for use in lower powered starter kits and pod kits.
Most popular flavour: Berry Blast
Cotton & Cable
In a world where mass-market brands often create similar, mass appeal flavours, Cotton & Cable took a different approach with niche, sophisticated, indulgent shortfill e-liquids. They are particularly well known for their traditional, dessert-inspired flavours including the popular Eton Mess and Christmas Cake blends.
After putting two years of effort into crafting their first collection, Cotton & Cable have since expanded their range into more fruity flavours and, in 2021, released their Cotton & Cable cocktail range - taking inspiration from popular and retro cocktail mixes.
Most popular flavour: Custard Tart
WizMix
Where some brands focus on chasing the latest flavour trend, WizMix has quietly built a loyal following by doing the opposite. Produced by Vapouriz, it’s a long-standing UK favourite known for flavours that are subtle, satisfying and easy to vape all day.
WizMix appeals especially to ex-smokers and long-term vapers who prefer a stronger throat hit and more traditional profiles. From robust tobaccos to cool menthols and classic sweets like Rhubarb & Custard, the range avoids being overly sugary while still delivering plenty of character.
With more than 30 flavours to choose from, WizMix is one of those brands that proves reliability and balance can be just as appealing as the latest fad.
Most popular flavour: Rhubarb & Custard
