Helen Smale Biography

Helen joined the E-Cigarette Direct team in 2023 as Personal Assistant to the Directors - supporting our directors in all aspects, working behind the scenes on key projects and in the day-to-day running of the business.

A vaper for over 10 years after starting out with a basic pen device and menthol e-liquids, Helen has branched out to different device and e-liquid types since joining us at ECD. You’ll now usually find her using a Vaporesso Xros Series device with fruit or mint-flavoured ‘bar salt’ e-liquids.

Helen also recently agreed to give nicotine pouches a go! Read about her experience in our post: I Tried Nicotine Pouches For a Week…

Outside of work, Helen holds a degree in Psychology and enjoys yoga and swimming, but you’re most likely to find her at the side of a football pitch cheering on her children at one of their games!