E-Cigarette Direct in the Media

James Dunworth being interviewed by ITV.

National and specialist media regularly turn to E-Cigarette Direct for comment on the UK vaping market, from regulation and taxation to workplace policy and the switch away from disposables. A selection of coverage, interviews and talks is below.

Press Coverage

  • Sky News (2021): reported the findings of our workplace vaping survey and interviewed our chairman, James Dunworth. Read the article.
  • Sky News (2013): James was interviewed on Sky News television following the MHRA's announcement on the regulation of e-cigarettes. See the archived write-up.
  • Filter (2023): quoted on the UK Government's smoke-free generation consultation and its likely impact on smokers and vapers. Read the article.
  • SmallBusiness.co.uk (2018): a business profile on how E-Cigarette Direct grew as an independent UK retailer. Read the profile.
  • The Grocer (2021): our guest article explaining why compliance is so important for the vape industry. Read the article. 

Broadcast Appearances

James has appeared on The Jeremy Vine Show, where he debated the proposed Welsh ban on vaping in public places with the then Minister for Health, Mark Drakeford. He has also given interviews to BBC Wales television and radio, ITV News and BBC Radio Five Live on vaping and the UK market.

Talks and Interviews

  • Global Forum on Nicotine (2023): "The Big Problem With Banning Disposables", on the UK vaping consultation. Watch the interview.
  • The Heartland Institute (2019): "Voices of Vapers: Vaping in the UK" podcast. Listen to the episode.
  • UKVIA Forum (2019): speaker at the UK Vaping Industry Association's annual forum.
  • Labour Party Conference (2019): panellist on vaping and the economy, hosted by SME4Labour.

James also interviewed Herbert A. Gilbert, the man who patented the first electronic cigarette, a conversation later republished by the Alcohol and Drugs History Society. Read it here.

Media Enquiries

Journalists and researchers can reach us for comment on the UK vaping market via support@ecigarettedirect.co.uk.