About E-Cigarette Direct

Our story

Founded in 2008 by family team Jean & James. Soon after long-time smoker Jean took her first puff on a vape, she made it her mission to help the nation’s smokers switch to vaping. Since then, via our website, shops and wholesale channel we’ve helped hundreds of thousands of smokers take their last puff on a cigarette - and their first puff on an electronic cigarette.

Our mission

Superb service

Whether it’s getting your order fast, getting advice about the best product for you or learning how to use your new vape, you’ll enjoy fast reliable service from our team of friendly experts.

Advocacy

From TV interviews to conference talks, interviews with scientists to blogging, we’re on a mission to educate people about vaping.

Products

From mods to pods, starter kits to disposables and from cartridges to e-liquid, you’ll find a carefully curated selection of top quality vapes to choose from. If you're looking for the very best value, be sure to see our vape sale and clearance page.

Work with us?

Forget bureaucracy. Try working for a company where you can make a difference to people’s lives, be honest with each other, have fun and enjoy a host of benefits from a profit share to a health care scheme. Interested? Here’s our current vacancies…