About E-Cigarette Direct

Our story

Founded in 2008 by family team Jean Rasbridge & James Dunworth. Soon after long-time smoker Jean took her first puff on a vape, she made it her mission to help the nation’s smokers switch to vaping. Since then, via our website, shops and wholesale channel, we’ve helped hundreds of thousands of smokers take their last puff on a cigarette - and their first puff on an electronic cigarette.

Our mission

Superb service

Whether it’s getting your order fast, getting advice about the best product for you or learning how to use your new vape, you’ll enjoy fast reliable service from our team of friendly experts - service that has helped us win three Feefo Customer Service Platinum Awards in a row. You’ll also find dozens of vape tutorials on our blog to help you get the most out of your device.  

Advocacy

From TV interviews to conference talks, interviews with scientists to blogging, we’re on a mission to educate people about the benefits of vaping over smoking. You’ll also find us on the steering committee of the Independent British Vape Trade Association where we work for sensible regulations that ensure vapes remain available, affordable and an attractive alternative to cigarettes.

Products

From mods to pods, starter kits to disposables and from cartridges to e-liquid, you’ll find a carefully curated selection of top quality vapes to choose from.  Products we sell undergo exhaustive testing by experienced vapers - a testing process which informs both our guides to selecting vape devices and our side-by-side comparisons.

Work with us?

Forget bureaucracy. Try working for a company where you can make a difference to people’s lives, be honest with each other, have fun and enjoy a host of benefits from a profit share to a health care scheme. Interested? Here’s our current vacancies…