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You must be over 18 to purchase products from E-Cigarette Direct

James Dunworth Author Bio

James Dunworth Chairman E-Cigarette Direct

At the age of 21 James decided to travel and work for a year. That year became 9 years in total, in which he worked in Asia and the Middle East, became fluent in Indonesian and explored the jungle, beaches and waves of far off countries, funded by teaching and writing.

In between travels, James studied education and taught at Cardiff University for a year.

On holiday in the UK one summer (you do that when you work abroad) James’ mother showed him an e-cigarette she had bought at a trade show and asked him if he could build a website to sell it. Two weeks later the website was ready and E-Cigarette Direct was launched with an initial investment of £1500.

As controversy grew around electronic cigarettes, a chance conversation with a researcher from the Tobacco Harm Reduction group at the University of Alberta in 2009 lead to a series of interviews with scientists which helped refute many wild claims around e-cigarettes with cold hard science. It also led to the first peer reviewed study into electronic cigarettes Electronic cigarettes (e-cigarettes) as potential tobacco harm reduction products.

In addition to being chairman of E-Cigarette Direct, James runs the well known Ashtray Blog, the first media outlet to interview Herbert Gilbert, inventor of the first smokeless cigarette, and is on the steering committee of the IBVTA (Independent British Vape Trade Association).

James has been featured on in most major newspapers in the UK, and has been interviewed about vaping on TV and radio, including Sky News, the BBC, The Jeremy Vine Show (where he went up against the Mark Drakeford, Minister of Health for Wales, on the proposed Welsh ban on vaping in public places), Hello Wales and Radio Five Live. He’s also been featured on podcasts (most recently on the Heartland Institute) and on panel discussions on vaping.

When not writing or talking about vaping, you can usually find James outside - either in his veg plot, up a mountain, fishing or bobbing up and down in the waves on his trusty surfboard.

Connect with James:



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You Must Be Over 18 to Buy From E-cigarette Direct

Why do I have to prove my age?

To our website you look under 18.

So, as a responsible retailer, we need to check your age.

You'll only need to do this once and it takes less than a minute.

Our age verification system is quick and easy to complete. Simply enter your date of birth, and our system will use the information from your order to do the rest.

On rare occasions, you might find that you don’t succeed on first try. Don’t worry - our super-friendly customer service team is on hand to ensure that, as long as you are 18 or over, you can still get your vaping supplies!

Once you have confirmed your age we won’t usually need to check again. (Exceptions can occur, for example if you change your name).

(You can help us check your age by ensuring your name and address are spelt absolutely correctly in the order form :) )

How your data is used

We use as little data as possible. The only data that ECigaretteDirect keep is information needed to send your order, and your date of birth (so we only have to check once!)

Your age is checked using Experian, which will check the information you provide against information in existing records to confirm you are over 18. No credit check is performed but a record of the search will be visible to you on your credit report. This will not affect your ability to get credit.

Why do we check age?

As you may know, there has been some concern that under-18’s may try vaping.

This is against both our company policy and the law.

And as responsible retailers, we need to do everything we can to ensure that every customer is of legal age.

For more information, see our Terms and Conditions.