Negative Ecig Stories Only, Please
There seems to be a rush of ecig stories at the moment.
And in the mainstream press they are also negative.
Here are some of the positive stories we have covered recently:
But no mention of those in the Daily Mail.
Instead, the mainstream press are waxing lyrical about an increase in airway resistance after using an ecig.
Steve Vape argues there’s no attempt to conduct a comparison between vaping and inhaling other substances. More to the point, an increase in airway resistance is not damage to the lungs, nor is it lung cancer.
But that doesn’t make a good story!
Twenty One Billion Reasons for Negative Spin on ECigarettes
With the MHRA coming ever close to a decision on whether to allow e-cigarettes to continue with current, comprehensive regulation or to introduce a new regulatory system, I’m suspicious.
So I decided to do some calculations.
According to the ThisIsMoney vice calculator, a smoker smoking 20 cigarettes a day would be contributing £2112.53 to the nation’s coffers.
Assuming around 600,000 people have switched to ecigs, that would mean a loss of £1,267,518,000 a year (£24 million a week) in tax income.
That’s a lot of money. But it dwarfed by the money still paid by smokers.
The most recent statistics show that there are 10 million smokers in the UK. Assuming that is still correct, that means smokers are contributing £21,125,300,000 in taxes.
Of course, this is based on a rough estimate of smokers and some very broad assumptions. There might be a small rise in receipts from 20% VAT levied on e-cigarettes, and it will take time for the majority of smokers to switch.
None of which changes that the numbers we are talking about are huge.
But if the government admits e-cigs are healthier, as their Nudge unit has done, it will be hard pressed to justify applying similar charges to e-cigarettes.
So the only option if they wanted to keep 21 billion pounds in tax revenue is to spin news about e-cigarettes to make them appear harmful.
(That’s the UK only – worldwide vaping threatens over 250 billion dollars in tax revenues.)
Which is what appears to be happening!