Think back to when you first started vaping and how many different e-liquid flavours and brands you tried before you found THE ONE - that go-to vape juice you love and always go back to.
I tried dozens until I finally found my go-to juice (Doozy Vape Co. Apple & Grape Blast!)
After all, choosing a vape juice can be difficult. There are hundreds of brands and flavours to choose from and chances are you not only want something that tastes great but is also high quality and from a reliable, trustworthy brand.
We’ve worked with countless e-liquid brands over the years and, based on a number of factors including product quality, flavour selection and industry recognition, here’s some of the best vape juice brands you should try...
Also see our other popular list posts: Best Vape Hardware Brands, Best Vape Kits and Best Disposable Vapes.
All e-liquids on this list meet strict UK and TPD quality standards.
Our Favourite Vape Juice Brands
- Halo Vapour Co.
- Vampire Vape
- Dinner Lady
- Nasty Juice
- Pacha Mama
- Ohm Brew
- IVG
- Just Juice
- Riot Squad
- Doozy Vape Co.
- Double Drip
- Cotton & Cable
- Aisu
Also see: The Best Vape Juices for 2023 (UK)
Since launching in 2008, Halo Vapour Co. has become popular amongst both customers and trade, with over 10 million bottles sold thanks to their high-quality e-liquids and selection of 19 flavours ranging from traditional tobacco and menthol to exotic fruit and dessert-inspired blends.
Available in 10ml, nic salt and shortfill varieties, Halo e-liquids are produced in a state-of-the-art UK factory using only EU pharmacopoeia grade nicotine and putting their products through rigorous testing and safety checks.
Most Popular: Menthol Blast (available in regular 10ml & nic salts)
Established for over a decade, Vampire Vape is one of the world’s most popular e-liquid brands.
Since launching with 12 flavours in 2012, they reached global recognition in 2014 with the release of the award-winning Heisenberg and Pinkman e-liquids - which quickly became their signature blends.
Now with over 50 flavours available in 10ml, nic salts, and Koncept shortfill varieties as well as their recently launched Geek Bar disposable range filled with some of their best-known blends.
Most Popular: Heisenberg (available in regular 10ml, nic salt & high VG.)
Also see: Our team's round up of the best Vampire Vape flavours.
Dinner Lady is a UK brand launched in 2016 and initially known for its nostalgic vape juices inspired by classic British desserts, including the award-winning Lemon Tart - voted Best Dessert Blend 5 years in a row. They have since gone on to create over 90 different flavours ranging from fruits to candy and are sold in over 90 countries worldwide.
Designed and created in-house at their state-of-the-art UK headquarters, Dinner Lady e-liquids are available in nicotine salt, disposables and shortfill blends.
In 2021, they released their first collection of disposable vape pens filled with some of their most iconic flavours.
Most Popular: Lemon Tart (available in 10ml salts, shortfill & disposable)
Asian e-liquid makers Nasty Juice originated in Malaysia in 2015, but have since taken the UK and European markets by storm with their signature fruity and exotic vape juices.
With a range of fruity blends available, including the new Podmate and Modmate collections, Nasty Juice e-liquids come in regular 10ml, nicotine salt and shortfill options. The brand also released its disposable range, Nasty Airfix in 2021.
Gaining global recognition in just a few short years, Nasty Juice has won several accolades including ‘Eliquid of the Year’ in 2019 for their best-selling Cushman blend and ‘Best Branding & Marketing’ awards in 2018.
Most Popular: Cushman (available in nic salt, shortfill and Air Fix disposable).
Pacha Mama isn’t the most famous name on this list but has made an impression with their unique, sophisticated flavours and high-quality vape juices.
From the makers of Charlie’s Chalk Dust, this Californian company stands out by using unusual ingredients rarely found in rivals’ products. With a focus on using exotic fruits and natural flavours, you’ll find Pacha Mama blends that include starfruit, pitaya, acai and jackfruit (to name a few).
Pacha Mama’s original range of fruit-based blends are available in both nicotine salts and shortfill options. For those who enjoy sweet treats, they also have a range of delicious dessert-based shortfills!
Most popular: Fuji Apple (Available in nic salts)
Northern Irish brand Ohm Brew was established by vapers, for vapers - with the sole mission of creating high-quality vape juice to help people switch from smoking.
Ohm Brew has one of the largest product ranges we stock. With shortfills, nic salts and 10ml vape juice in a huge selection of flavours, there’s an Ohm Brew option for everyone. Some of the most popular ranges include their ‘Balanced Blends’ and ‘Badass Blends’ collections.
They’ve also proved that they keep up with the latest vaping trends. In 2022 they released their Brew Bar disposables - filled with some of their most popular flavours. They’ve also recently embraced the ‘bar salts’ trend with their new Double Brew range - with some of the strongest flavours we’ve tried.
Most popular: Fizzy Cherry Cola
IVG is an acronym for I Vape Great - and this tried and tested brand has lived up to this with their range of high-quality e-liquids. The UK company launched in 2015 with the release of their fruity ‘Summer Blaze’ blend and has since gone on to become a global brand sold in over 100 countries and 30 million customers worldwide. This success has been validated with multiple awards including ‘Best UK Brand’ in both 2019 and 2020.
IVG e-liquid blends range from everywhere between fruit, beverage and dessert flavours - available in 10ml, nic salts and shortfill versions.
In 2021, the brand released their IVG Bar disposable range - filling the single-use vape bars with 16 of their most popular nic salt blends.
Most Popular: Summer Blaze (available in 10ml, nic salts and shortfill)
One of the newer brands on this list, fruity blend specialists Just Juice launched in 2019 - born from two former smokers who were dissatisfied with the current offering of vape juices.
Becoming increasingly popular thanks to their colourful branding and bold combinations using a range of popular and lesser-known fruits, the Just Juice range includes flavours including exotic curuba, guanabana and more.
Just Juice e-liquids are available in 10ml, nic salt and high VG shortfill blends. Their first disposable vape range was launched in 2021, filled with 5 of their most popular nic salt blends and providing up to 600 puffs per bar.
Most Popular: Berry Burst & Lemonade (available in 10ml, nic salt and shortfill)
Riot Squad was launched in 2016 with the goal of helping smokers quit and have since amassed a loyal customer base (who they call ‘Rioters’) and gained industry recognition thanks to their high-quality e-liquids and edgy branding.
With a huge range of flavours and e-liquid types ranging from fruit blends to their mint-based 100% menthol and Riot S:alt hybrid nic salts range, they have also become well-known for their flavourful Punx range.
As well as helping smokers quit, Riot Squad have also committed to sustainability - promising to be carbon negative by offsetting double the carbon emissions of their product production. In 2021, when they released their disposable Q Bar range, the brand launched Riot Recycle - the UK’s first disposable vape recycling scheme.
Most Popular: Cherry Fizzle (available in nic salt & shortfill)
Doozy Vape Co. is a premium, award-winning British brand that has gained worldwide popularity since launching in 2015.
With one of the most extensive collections of any e-liquid creator, Doozy has a juice for every kind of v.aper- with fruit, dessert, beverage and cocktail blends available in 10ml, nic salt and shortfill varieties. They have also established popular sub-brands including Juice Junki and Baccy Roots.
In 2021 Doozy Vape Co. released their super-sized 100ml ‘Seriously’ shortfills ranges - with slushy, fruity and doughnut-inspired flavours. They have also recently jumped on the trend for disposable vapes with their Doozy Nix collection.
Double Drip e-liquids are created by the industry-leading Vapouriz Labs and have become one of the UK’s best-selling brands, famous worldwide for their ‘coil sauce’ blends and distinctive branding.
Launching with a high VG shortfill range, followed by 10ml and nic salt collections, Double Drip are known for their bold flavours with fruity, dessert, candy and refreshing ice cream inspired vape juices perfect for those who like a sweet vape.
Originating in England, Cotton & Cable create sophisticated, indulgent shortfill e-liquids and are well known for their traditional, dessert-inspired flavours including the popular Eton Mess and Christmas Cake blends.
After putting two years of effort into crafting their first collection, Cotton & Cable have since expanded their range into more fruity flavours and, in 2021, released their Cotton & Cable cocktail range - taking inspiration from popular and retro cocktail mixes.
Most Popular: Custard Tart (available in 50ml and 100ml shortfills)
The Aisu brand, from Zap! Juice, launched with a range of unique, Japanese-inspired e-liquids based on the fruity, refreshing flavours of the traditional Kakigori dessert. This popular range was subsequently followed by yoghurt and fruit-based blends that also retained an eastern influence.
With a varied range of flavours including tropical dragonfruit and more unusual ingredients such as cactus, you’ll find Aisu vape juices in both shortfill and nicotine salt options.
Their most recent shortfill collection, The Tokyo Series, has proved particularly popular here at E-Cigarette Direct, with its complex tones and pleasant aftertaste.
Most popular: Menthol
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