Earlier this week I covered a Daily Mail story on ecigs which claimed experts believed ecigs were more harmful than smoking – without referring to any experts.
Former Action on Smoking and Health Director Clive Bates was enraged, and wrote to the Press Complaints Commission (PCC) to complain.
I and many other vapers followed his lead.
The PCC were quick to reply:
While it’s too soon to know for sure, the complaints seem to have worked. When you visit the link to the article, you now get this:
Assuming that the article was taken down because of the PCC, the implications are fantastic – while of course newspapers will continue to spout rubbish, we know that, in the UK at least, we can stop deliberate, blatant and dangerous lies being told about e-cigarettes.
And a lot of vapers and future vapers owe a debt of thanks to Clive for showing us the way.
In the comments below, Steve Wilks has pointed out this almost identical story (page since removed). Fancy complaining? Then click here to report the story to the PCC!