These shocking ads will repel, disgust, intrigue, confuse – and possibly even arouse!
But the most shocking information is not an advert, but a little known fact ignored by the makers of these ads. Read on to find out what it is – and find out what smoker’s/ex-smokers reactions are to these adverts.
Sexual/Erotic Anti-Smoking Adverts
Think of the children
And the most shocking fact of all…
Anti-smoking adverts don’t work.
At least, not according to research by Martin Lindstrom.
The advertising guru has taken the science of advertising to new levels by scanning target audience’s brains while flashing adverts at them.
And as we chronicled last year, he found that cigarette adverts not only fail to deter smokers from smoking, they actually increase the desire for nicotine!
The problem being, unfortunately, that shocking ads trigger the same part of the brain that stimulates desire for nicotine.
Let’s find out!
But that’s only one study.
And of course, it only measured the short term effect of adverts, and not the effect on long term motivation.
So I am holding an informal poll to find out what smokers and vapers (e-cigarette users) think.
Do/Did these adverts make you feel like:
b. Having a cigarette?
c. Have no effect on you?
(It is of course quite possible that it made you feel like both a AND b.)
I’m also interested to know whether you think quit smoking ads are acceptable, given their stated aim of saving lives, or an unjustified attack on people enjoying a legal activity.
Leave your answer and opinion in the comments below. And I’d also be very grateful if you could share this post by clicking on one of the share buttons below – I am keen to get as many responses as possible!
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Competition note: Thanks to everyone who entered our recent competition – the winners are Louise Popovich and Jayne Perrett.