Man lifts a vape to his mouth on a background of paper money.

Are vapers like you paying for lost tobacco revenue?

In interviews I’m often asked why, if vaping is 95% safer than smoking, there are so many negative stories around vaping. My answer is that vaping is a disruptive industry which threatens more than US$700 billion in tobacco revenues  and US$250 billion in tax revenues. It’s inevitable there’s going to be opposition to vaping. But […]

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A Guide For Stop Smoking Services Featured Image

Vaping: A Guide for Stop Smoking Services

It’s official – electronic cigarettes are now the most popular way to quit. And when electronic cigarettes are combined with advice and support from stop smoking services, incredible quit rates are achieved. Unfortunately, the most effective way to quit smoking is highly underused. In 2016/17 just 4% of people using stop smoking services were also […]

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Teen Vaping: What the Numbers Say

“There is an epidemic of youth vaping!” They say, showing a picture of a JUUL or pod-style device in the hands of someone too young to legally buy it. They release ominous videos telling us that vaping “reprograms your brain” and warn of the spectre of a gateway to smoking at every opportunity. They want […]

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Vaping against the background of the EU flag.

EU Vaping Regulations: A Chance for Change?

Update 12/08/19: The Vaping is Not Tobacco Campaign have provided this update: There have been slow signatures so far, but vapers should understand that if they do not take a stand, regulation will arrive. The problem could be the last WHO-report, in which no distinction is made between tobacco and e-cigarettes. Countries are regulating vaping […]

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Man vaping outside

How to Vape: Inhaling

Here’s a common scenario that plays out in vape shops across the country. A smoker enters the shop, completely new to vaping but intent on buying their first e-cig kit. “How can I help you today?” the sales manager asks. “I’m looking to buy an e-cig kit,” the smoker responds, sheepishly looking at the wide […]

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Best Vape Starter Kits for 2019

If you’re looking for a new vape starter kit, you could be forgiven for getting a bit confused by the myriad of options available. Still, that’s better than the situation a few short years ago. Back then you essentially had a choice between a cigalike (an e-cig that looks like a cigarette) and a tank […]

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Vape Predictions 2019: Expert Round Up from Scientists, Industry Leaders, Advocates & More

For the last seven years, we’ve been publishing expert predictions on the future of vaping. The aim is to get a range of perspectives that stretches across geography and interest groups. This year we’ve stretched further around the globe featuring experts from the UK, France, Canada, the USA, Australasia and Asia. Each expert here has […]

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Shortfill E-Liquid: What is it, and how to use it…

What are shortfill e-liquids? Shortfill or Shake n’ Vape e-liquids are larger bottles of vape juice that come without nicotine. These e-liquid bottles are called shortfills simply because they are not filled to the top! The space at the top is for adding a nicotine shot (or ‘nic shot’) – usually a high nicotine strength, […]

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ECig Summit

E-Cig Summit Roundup 2018

Electronic Cigarette Summit 6 I still can’t believe that we’ve reached the 6th E-Cig Summit – it doesn’t seem so long ago that the first one was held! This is very much a non-commercial conference, with sales pitches banned (hooray!) and proficient speakers who are good at lightening up some challenging topics with a bit […]

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